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Emma Aitken is an experienced marketing professional currently serving as the Head of Marketing at Lost Shore Surf Resort since May 2024. Previously, Emma held the position of Marketing and Communications Manager at The Machrie from September 2021 to February 2024, and worked as a Marketing & PR Consultant at East Haugh House Hotel from January 2009 to October 2021. Additional roles include Marketing Manager at The Royal Yacht Britannia and Fingal Edinburgh, and consultancy positions at Balnakeilly House. Early career experience includes marketing management at Anderson Strathern Asset Management and Gillespie Macandrew LLP, along with a brief stint as an Account Assistant at Bacchus PR. Emma completed a Mini MBA in Marketing with Mark Ritson in 2021 and holds a 2:1 BA Hons in Marketing Management with Entrepreneurship from Edinburgh Napier University.