Moreno Forte currently serves as Regional Commercial Director at Lore Group since June 2022, bringing extensive experience in sales and marketing within the hospitality sector. Prior to this role, Moreno held positions at Hotel Co 51 and INK Hotel Amsterdam - MGallery, where responsibilities included Regional Sales for The Netherlands & Belgium and Director of Sales and Marketing, respectively. Moreno's career began at Sofitel Legend The Grand Amsterdam, progressing from Sales Executive to Assistant Director of Sales, managing key corporate accounts and MICE segments. Educational qualifications include a Bachelor's Degree in Hotel Management from Zuyd Hogeschool and an alumni distinction from the International Hospitality Management Program at ESSEC Business School.