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James Ngugi is a seasoned sales professional with extensive experience in the East African market. Currently serving as the Regional Sales Manager for Lorama Group since September 2017, James has a strong background in sales management, having previously worked as a Sales Manager for BASF, where responsibilities included providing sales and technical support to home and personal care manufacturers across several East African countries. Additionally, James began their career in research and development with L'Oréal East Africa, focusing on new product development and process optimization. Academic qualifications include a Bachelor of Science in Industrial Chemistry from the University of Nairobi and a Diploma in International Trade from ITRISA.