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David Sterling is responsible for creating, developing, executing and managing new business opportunities and experiences, utilizing new and emerging technologies within the interactive industry. He versees all business development for LOOT interactive, including video games, game porting, non-gaming applications, and so forth. Daivd originally joined SONY in 1998 as a Director of Business Operations, and served previously as the VP and General Manager of Applied Graphics Technologies’ (previously Western International Media’s) Spot Link.