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Chris Marsh is a seasoned freelancer and CRO Specialist for eCommerce, currently providing experimentation and user research services at Dash of CX since February 2020. As a mentor, Chris has guided several CRO specialists in launching successful programs and applying user research effectively. In the role of CRO Consultant at ELLOS GROUP, Chris co-runs optimization programs, achieving a notable 19:1 ROI within six months. Ongoing freelance roles with companies such as Loop Earplugs, COMBO!, and Fabric Behavior Design enrich Chris's extensive experience in conversion optimization and user research. Previous positions at Exceptional Web, Oddit, Spacer.com.au, and ILNP Cosmetics further demonstrate a strong track record in driving significant revenue uplifts and actionable insights through strategic experimentation. Chris holds a BSc in Multimedia Digital Systems from the University of Sussex and a BTEC National Diploma in Computing & Technology from Canterbury College.