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Elena Álvarez García is an experienced professional in marketing and communications with a strong background in business management and new openings. Currently serving as the Responsable de nuevas aperturas y UX at LOOM (Merlin Properties) since October 2018, Elena previously held leadership positions at Twisttt and Be Work Centro de Negocios, where responsibilities included marketing strategy execution, community management, and event organization. As the founder of PUBLICITIES, Elena has also contributed to various companies in marketing and customer service roles, demonstrating expertise in SEO, SEM, and market analysis across their career. Elena holds multiple degrees in marketing, business administration, and communication from reputable institutions including London Metropolitan University and Universidad CEU San Pablo.