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Ulrich is a general manager with global experience in private enterprise and government. He has an outstanding track record of leading successful grass roots investment projects, management of companies operating in culturally diverse environments and international troubleshooting in multinational companies. He also has extensive government experience in investment attraction and trade promotion and is fluent in German, French and Portuguese. He is a former director of BASF SE, the world’s largest chemical company with postings to Australia, South Korea, France, Germany, and Brazil, and has worked for Austrade and DFAT with postings to Frankfurt and Paris.