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Samm Doyle is an experienced professional with a strong background in digital consulting and analytics. Currently serving as an Improvement Partner, Product Partner, and Project Business Analyst at Longhurst Group since November 2020, Samm previously worked as a Digital Consultant on a freelance basis from April 2020 to November 2020. Prior to that, a significant tenure at Dunelm from November 2015 to April 2020 included roles such as Senior Digital Manager for Bedding, Bath & Kids and Senior Digital Insight Manager, focusing on using Coremetrics and IBM Digital Analytics for commercial insights. Samm's career also encompasses extensive experience at Interflora British Unit from November 2000 to November 2015, where various roles included Web Analytics Manager and CRM Executive, driving business intelligence, trading performance, and customer relationship management initiatives. Strong analytical and data interpretation skills have been evident throughout Samm's career, supporting decision-making processes across multiple organizational levels. Educational background includes studies at Kesteven & Sleaford High School.