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Jeffrey Rayport is a faculty member in the Entrepreneurial Management Unit at Harvard Business School and an Advisory Partner of Long Arc Capital.

Previously, Jeffrey was an Operating Partner at Castanea Partners, a private equity firm specializing in retail and consumer brands and digital marketing services. He was also a Senior Partner of Monitor Deloitte, where he was founder of the Marketspace digital strategy and advisory practice, and a cofounder of an executive development and e-learning business.

Earlier in his career, Jeffrey taught at HBS for nearly a decade in Marketing and Service Management. He developed the school’s first e-commerce course, coined the term “viral marketing,” and was elected Outstanding Professor for three consecutive years by the School’s MBA students.

He has served as a director of public and private corporations including Agency.com (ACOM), Andrews McMeel Universal, Be Free (BFRE), CBS Market Watch (MKTW), Conversant (CNVR), GSI Commerce (GSIC), Hanley Wood, iCrosisng, International Data Group, Linkwell Communications, MediaMath, Monster Worldwide (MWW), Nectar, Receptiv, and Shoprunner.

Jeffrey earned an A.B. from Harvard College, an M.Phil. in International Relations from the University of Cambridge (U.K.) and an A.M. and Ph.D. in Business History from Harvard University.