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Brant W. is an accomplished founder and chief architect at Shadetree Digital, focusing on the intersection of Generative AI and health technology since July 2023. With extensive experience in software engineering leadership, Brant led the MapMyFitness platform at Under Armour from May 2014 to July 2023, overseeing product integrations with physical devices and mobile wellness applications. Brant's earlier roles include serving as the director of technology at Brilliant Solutions, Inc., where pioneering technology was introduced to the endurance sports market. Additionally, Brant has been the head soccer coach at Lonestar Soccer Club since August 2019 and contributed to education as a guest lecturer at The Art Institutes in 2010.