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Lily Tidy serves as a Member of the Board of Trustees at London Youth and has held various strategic roles, including Strategy Partner and Strategy Director at RAPP, as well as Communications and Digital Planning Director at The Shannon Company. Additional experience includes mentorship at Marketing Women Inc. and roles as a Strategic Planner and in CRM & Experience Strategy at CHE Proximity. Lily's education encompasses an Applied Behavioral Science degree from Behaviourworks Institute Australia and a strategic design course from IDEO.