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Amanda was the CEO of the British film institute from 2003-2020, the Lead body for Film and the Moving image in the UK. Responsible to government, and acting as a voice for the industry – domestic and inward bound, she was responsible for the continued development of the overall ecosystem to protect the UK’s competitive position and ensure it remained the most culturally rich, creatively exciting and prosperous territory to nurture further growth, including inward investment (value £1.7bn), and export (value £1.7bn).