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Styrmir Masson is a seasoned financial and marketing professional with a diverse background in strategic roles across various industries. Currently serving as Lead Financial Analyst at Lokalise since April 2024, Styrmir collaborates with Go-To-Market teams to enhance growth strategies and operational efficiency. Prior experience includes Solutions Manager at Growblocks, where Styrmir focused on customer consulting and revenue model development, and a series of marketing leadership positions at Planday, including Global Performance Marketing Lead. Earlier roles include Digital Marketing Manager at SAHARA and CEO & Co-Founder of Hey Digital. Styrmir's career began with a Research Intern position at Nightberg and earlier customer-facing roles at Icelandair. Styrmir holds a Bachelor’s Degree in Business Administration from Reykjavik University and another from Universitat Pompeu Fabra, complemented by a diploma from the Commercial College of Iceland.