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Zuriñe Martín is a seasoned marketing professional with extensive experience in leading marketing and categories for B2C and B2B brands, currently serving as the South Europe Categories & Marketing Lead at Logitech since April 2019. Zuriñe has successfully managed 360º campaigns in Iberia, overseeing over 15 agencies and channel teams, and has held previous roles including Marketing & Categories Manager for Spain and Portugal and as an associated professor and mentor at UPM. In earlier positions, Zuriñe developed PR and communication strategies for various lifestyle brands and has a strong background in journalism, holding freelance roles in prominent publications. Zuriñe holds multiple degrees, including a Master’s in Communications Management, and has pursued additional training in social media strategy and community management.