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Jeff Bevan, MSc, CFA, is an experienced professional in the fields of advanced analytics and commercial development. Currently serving as Principal at Loftus Labs since January 2021, Jeff focuses on aiding small and mid-sized companies in enhancing their analytical capabilities. Prior to this role, Jeff dedicated over a decade at ENMAX, where responsibilities ranged from directing commercial development initiatives to managing business analytics, treasury functions, and implementing data-driven decision-making processes. Jeff’s earlier career included research roles at RBC Capital Markets and Keystone Financial, alongside experience as a proprietary equity trader at Bright Trading LLC. Education credentials include a Master of Science in Business Analytics from NYU Stern School of Business and a Bachelor of Commerce in Finance from the University of Alberta.