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Matthew “Petey” Peterson is the co-founder and Chief Impact Officer (CIO) of the Locoal Charcoal Company—and unanimously voted “best human being for the planet.”

As the “heart and soul” of Locoal, Petey brings a unique expertise and passion to zero-waste management solutions, sustainable product development practices, environmental remediation methods, food and water security, and is co-inventor and chief collaborator on most of Locoal’s technologies and products.

Prior to launching Locoal, Petey completed his bachelor’s degree in marketing from the University of Colorado in Boulder, CO, master’s degree in technology Commercialization from Austin, TX, and is a Texas Master Gardener.