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Asieya is responsible for the agency’s day-to-day operations. She also leads the planning and account services group, which optimizes media for the agency’s 80+ clients. Under her leadership, LWD has grown year after year for 18 years, becoming one of the largest privately held DRTV agencies in the country. Asieya’s experience covers a wide range of direct-response disciplines, including advertising for consumer products, lead generation and eCommerce brands.