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Richard Gibbs is an experienced marketing professional with a strong background in driving sales and enhancing customer engagement through innovative strategies. As the Managing Director at Lock-In Marketing since July 2018, Richard Gibbs leads the development of consumer reward programs aimed at increasing sales and fostering brand loyalty. Prior to this, Richard Gibbs served as the Director of Sales & Marketing at BI WORLDWIDE Europe from 2005 to April 2018, where efforts focused on engaging Global 2000 corporations across multiple countries and languages. Richard Gibbs also held the position of Business Development Director at Maritz from 2001 to 2004, and at P&MM from 1995 to 2001, contributing significant expertise in business development throughout the career.