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Michel Pham is an experienced IT Functional Lead and CRM Business Analyst currently contracted at L’OCCITANE Group, where responsibilities include process mapping, innovation implementation, and end-to-end management of CRM business topics. Previously, Michel served as Cloud Delivery Manager at Cloudreach, managing cloud projects across multiple countries with significant budget oversight. In earlier roles as Technical Project Manager and CRM Consultant at BEE Digital AG, and CRM & eCommerce Project Manager at Stöckli Swiss Sports AG, key contributions included managing technical projects, implementing agile methodologies, and optimizing customer journeys within Salesforce systems. Michel also has a strong background in digital marketing, having held roles at SKINS and Odlo, overseeing e-commerce strategies and web optimizations. Educational qualifications include a Master in Business Communication and a BA in Social Sciences from Université de Fribourg.