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Cristina Allio is a skilled marketing professional with extensive experience in digital campaign management and B2B product marketing. Currently serving as Campaign & Channel Manager at localsearch (Swisscom Directories AG) since June 2019, Cristina excels in planning and managing digital, performance-oriented multichannel campaigns, optimizing conversions, and developing marketing assets. Prior roles include Digital Campaign Manager and (Junior) Online Campaign Manager at the same company, where responsibilities included campaign oversight and product development. Cristina's background also encompasses experience as Ad Operations Manager at Adello, specializing in international mobile advertising and data-driven campaign optimization. Educational qualifications include a Master of Arts in Social Sciences with a focus on Journalism and Communication Science from the University of Zurich.