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Melissa da Silva is an experienced professional in digital strategy and e-commerce management, currently serving as GM for Joe Fresh E-commerce at Loblaw Digital since June 2013. Throughout Melissa da Silva's tenure at Loblaw Digital, positions have included Sr. Director roles focused on Digital Experience Strategy and Employer Brand, as well as Director of Creative Services & DX Studio and Sr. Manager of Design & Production for eCommerce. Previous experience includes serving as Art Director at iPorta Corp. and Communications Strategist at MacLaren McCann (J3 Canada). Melissa da Silva holds a B.A. in Psychology from McGill University and a Certificate in Graphic Design for Print & Web from Humber College.