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Shayyaan Jafri is an accomplished professional with extensive experience in data science and promotional optimization. Currently serving as Director of Data Science and Director of Promotions at Loblaw Companies Limited, Shayyaan has previously held the position of Senior Manager of Promotional Optimization and Insights within the same organization. Earlier career experience includes an operations-focused role as a Handheld Management and Tracking Student at BlackBerry. Educational qualifications include an Honours Bachelor of Business Administration with Co-op from Brock University and a Bachelor of Business Administration (BBA) from NEOMA Business School, where Shayyaan participated in exchange studies.