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Lauren Steinberg currently serves as the Senior Vice President of Loyalty, Media, and Digital at Loblaw Companies Limited, a role assumed in October 2023, overseeing Loblaw Digital, Advance (Loblaw Media), and Loyalty (PC Optimum). Previously, Lauren held several positions at Loblaw Digital, including Senior Vice President of Loyalty & Loblaw Digital and Vice President of Product, UX & Marketing, contributing to the organization since May 2013. Prior experience includes roles at The Body Shop as E-Commerce Manager for Canada, L’OCCITANE Group as E-Commerce Manager, and freelance web design and development work. Earlier in career history, Lauren worked as an E-Commerce Designer & Developer at Ice.com and as a Frontend Developer at XL Internet.