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Anthony DiGiacomo is a seasoned professional in the food procurement industry, currently serving as Senior Director of Fresh Procurement at Loblaw Companies Limited since July 2007, specializing in meat, seafood, and deli products. With a wealth of experience in category strategy development, pricing, promotional strategies, and vendor relations, Anthony has progressed through various roles at Loblaw, including Category Director and Merchant. Anthony also co-founded XTEA Co., where responsibilities spanned brand creation, product development, and marketing strategies. Additionally, experience as a Small Business Consultant encompasses a wide range of operational and strategic services for startups and non-profits. Early career beginnings at Canadian Tire Retail provided foundational skills in customer service and team management. Anthony holds a BBA in Marketing from Nipissing University.