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Christian Croft is a seasoned professional in the commercial sector of the iGaming and hospitality industries. Currently serving as Senior Director of Commercial at Light & Wonder since August 2019, Christian has progressively held various commercial roles within the company. Prior to this, experience includes leading the VIP segment at 21bet and managing key accounts at GVC Group. Earlier in the career, Christian excelled in customer relations and guest management at prominent establishments such as Caesars Entertainment EMEA, InterContinental Hotels & Resorts, and London Hilton On Park Lane, showcasing a strong commitment to customer service and operational excellence. Christian’s background is further complemented by involvement in hospitality during significant events like the London Olympics.