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Lilian Tula is an accomplished design professional with extensive experience in user experience, product design, and design strategy across various sectors, particularly in fintech. Currently serving as the Lead Service Designer at Lloyds Banking Group, Lilian has previously held prominent roles including Product Design Lead at Etch, Head of Design at Wagestream, and Founder & Design Consultant at Goody Please. With a solid educational foundation in Graphic Design and Design for Interactive Media from the University of Portsmouth, Lilian has contributed to innovative projects at notable companies such as Zopa, Thought Machine, and Capco, consistently leading design efforts and enhancing user experiences.