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Jen McAleer is an accomplished marketing and brand strategist with extensive experience across various industries. Currently serving as Group Brand Director at Lloyds Banking Group since September 2024, Jen previously held the position of Chief Brand Officer at SkyShowtime, where responsibilities included overseeing the brand, PR, and marketing teams for the streaming service. Prior roles include Group Brand Director and Interim Managing Director at Sky, focusing on brand strategy and the creation of Sky Showtime, as well as leading the Own Brand portfolio at Tesco, which encompassed extensive responsibilities across multiple international markets. Additionally, Jen served as Managing Director at START DESIGN, a top independent brand agency, delivering award-winning projects for prominent global clients. Jen holds a BA (Hons) in Media and Communications from Sheffield Hallam University.