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Roberto Carreras is a seasoned professional with extensive experience in marketing, innovation, and digital transformation. Currently serving as the Senior Director at LLYC in the Marketing Solutions and Innovation area, Roberto is instrumental in developing Conversational Marketing strategies across 12 countries. As CEO and Founder of Voikers, Roberto positions the company as a partner for voice strategy, delivering a diverse portfolio of voice technology services. Previous roles include Senior Advisory Consultant at everis and DreamHack, alongside academic contributions as an Associate Professor at various esteemed universities. With a strong educational background in AI, digital transformation, and marketing, Roberto has played a pivotal role in innovative projects within digital content, audio branding, and business development across multiple industries.