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Rafael García Ferrer is a Senior Consultant at LLYC since December 2020, where prior roles included Consultant and Junior Consultant. Experience at AREA6 as an Account Manager involved creating CRM and online advertisement campaigns for BBVA using SalesForce. Previous work as a Communications Specialist at BRIC included developing digital strategies, content creation, and community management for various clients. Rafael began a career at McKinsey & Company as a Communication Specialist Trainee, focusing on internal and external communications strategies, content development, event management, and social media management. Educational background includes a Bachelor's degree in Communication and Media Studies from Universidad Iberoamericana, Ciudad de México, earned between 2015 and 2019, and completion of preparatory studies at Cumbres International School Mexico from 2012 to 2015.