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Katerinne Ramos P. serves as the Paid Media Manager for LLYC since June 2022, leading media buying efforts across the Americas and managing processes and revenue optimization. Previously, Katerinne held the position of MediaOps Manager at Omnicom Media Group, where responsibilities included launching The Growth Factory and overseeing a team of 53 specialists. Previous roles at iProspect include Data & Performance Lead and Director of Digital Operations, focusing on paid media, SEO, and client achievement of KPIs. Katerinne also brings experience from IPG Mediabrands and IProspect Colombia, specializing in digital media planning and strategy across various platforms. Education includes a Master's degree in International Administration from Politécnico Grancolombiano (expected 2025), a marketing strategy diploma, and a degree in Marketing and Advertising.