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Pedro Baliza has an extensive work experience in various industries and positions. Pedro began their career as an External Consultant for Nokia, where they worked on an order fulfillment strategy enhancement project. Pedro then joined Rocket Internet GmbH and worked on key strategic board-level projects for companies like Lazada and Zalando. Pedro also founded and served as the Vice President of Operations and Product for GlassesGroupGlobal, a leading online retailer for eyewear products. Pedro later became the Vice President of International Business Development for Taxi Hero, a taxi booking app. Pedro also held leadership roles at Lion & Lion Digital Agency, Hyphen Group, and Nova Founders. Most recently, they served as the Executive Vice President at Fitness and Lifestyle Group and is currently the Vietnam CEO & Group COO at LivWell. Throughout their career, Pedro has focused on driving growth, optimizing costs, and achieving profitable results for the companies they have worked for.

Pedro Baliza holds a Master's degree in International Business from CEMS - The Global Alliance in Management Education. Pedro also has a Master of Science degree in International Management from Aalto University, as well as a Master of Science degree in Finance from Nova School of Business and Economics. Pedro completed their undergraduate studies at ISEG - Lisbon School of Economics & Management, where they earned a Bachelor of Science degree in Economics. Pedro also holds another Bachelor of Science degree in Economics from the University of Cologne.