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Esma Ebnu is an experienced marketing professional specializing in influencer marketing and communications. Currently serving as the Global Influencer Marketing Manager at LiveXP since April 2023, Esma is responsible for the development and execution of strategies to expand the influencer marketing channel. Prior to this role, Esma was the Influencer Marketing Manager at H&M, where local strategies were led in collaboration with multiple teams to enhance sales and customer engagement. Experience also includes serving as a PR & Digital Specialist for LVMH Perfumes & Cosmetics, focusing on multi-channel communication strategies and campaign development. Esma's career began as a Junior PR Specialist at KUPIVIP.RU. Esma holds a Master's degree in Mediamanagement from the Higher School of Economics and a Bachelor's degree in Linguistics from the National Research University of Electronic Technology (MIET).