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Luke Mansfield is an accomplished executive with extensive experience in strategic leadership and innovation across various industries. Currently serving as the Chief Commercial Officer at Harley-Davidson Motor Company since November 2018, Luke drives business growth and profitability for the iconic motorcycle brand. Previously held roles include Vice President positions at LiveWire, where responsibilities encompass motorcycle management and strategic direction, and Vice President of Innovation for PepsiCo, leading the global beverages growth agenda and delivering several billion-dollar product platforms. Prior career highlights include leadership roles at Samsung Electronics and consultancy work at Drink Works and ?What If! Innovation Partners. Luke holds an MChem degree in Chemistry from the University of Oxford.