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CheeChien C. is an accomplished professional with extensive experience in addressability and partnerships across the APAC region. Currently serving as the Head of Addressability for Southeast APAC at LiveRamp, CheeChien focuses on driving the adoption of the Authenticated Traffic Solution for publishers and media owners. Previously, CheeChien held key roles at The Trade Desk, including Senior Manager of Inventory Partnerships for South Asia, and Partner Manager at Yahoo! Asia Pacific. CheeChien's career began with technical positions at Accenture and SingTel, complemented by strong educational credentials from the National University of Singapore, Harvard Business School Online, and Temasek Polytechnic.