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Ruth Zive oversees LivePerson’s global marketing organization, focused on growing scalable, measurable, and predictable world-class demand generation, with operational rigor. A three-time enterprise software CMO, she leads the company’s digital and demand generation, field marketing and sales development, vertical and product marketing, branding, and internal and external communications functions.

Ruth has more than two decades of experience serving B2B clients in the technology, financial services, and non-profit industries. Prior to LivePerson, she served as CMO of Ada, helping to transform the company from a startup into an industry player. Previously, she led marketing for Blueprint Software Systems. Ruth is also the founder of MarketingWise, a lifecycle marketing agency that helped B2B companies develop and promote high-quality marketing content.

Ruth is based in Toronto, Canada. She earned her MSW from the University of Pittsburgh and her BA from the University of Toronto.