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Deione Sydnor is a seasoned professional in programmatic advertising and digital media, currently serving as Senior Director of Programmatic at Live Nation Entertainment since August 2019. Previous experience includes roles such as Programmatic Director at GroupM, Associate Director of the Programmatic Buying Unit for T Rowe Price, and various management positions at Mindshare and MediaVest, where responsibilities encompassed managing digital strategies and clients like Sprint and Dominos. With a foundational career beginning at Horizon Media and Cricket Communications, Deione has developed a comprehensive skill set in digital media planning, programmatic buying, and client relationship management, bolstered by a Bachelor’s Degree in Advertising from Temple University.