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Chris Weld is an experienced marketing professional currently serving as the Brand & Marketing Director at Live Nation Entertainment since June 2022. In addition, Weld has been the Marketing Director for Alive Coverage since January 2016, overseeing digital properties and managing content creation for major events across the United States. Previous roles include Marketing Consultant positions at PHNTM and Riptide Music Group, along with long-term experience as the Marketing & Brand Director for CID Presents & MCP Presents, where leadership of marketing efforts and collaboration with partners was essential. Weld's early career involved marketing coordination and operations internships, supporting high-profile events and brands. Weld holds a Bachelor of Arts in Critical Media and Cultural Studies from Rollins College, focusing on Music & Society.