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Gonzalo Peinado currently serves as Chief of Staff and Head B2B at Liv Up since June 2023. Previously, Gonzalo held various leadership roles including Head of Operations (Commercial, Logistics & Credit) at Mercê do Bairro from January 2022 to July 2023, and Director of Operations for US & LAC at Tim Hortons from March 2021 to January 2022. Additional experience includes positions such as Global Lead For Customer Experience Programs at Restaurant Brands International, Head of Operations for Latin America at Burger King Corporation, and Consultant at Accenture Strategy. Gonzalo began the career at McDonald's in 2010 and holds a degree in Engenharia Mecatrônica from Escola Politecnica da Universidade de São Paulo, completed in 2011.