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Caio Barbosa has a diverse work experience in various roles and companies. Caio started their career as a Redator at Arenas ESPM from March 2017 to December 2017. Caio then moved on to Jazz Side, where they worked as an Estagiário from January 2018 to August 2018, and later as an Analista from September 2018 to December 2018. Caio's most recent work experience is at Liv Up, where they initially started as an Influence Marketing Intern in April 2019 and worked until January 2020. Caio then advanced to the position of Influence Marketing Analyst from January 2020 to April 2022. Currently, Caio is serving as the Coordenador de marketing de influência at Liv Up, starting from April 2022.

Caio Barbosa graduated from ESPM Escola Superior de Propaganda e Marketing in 2019 with a degree in Comunicação Social, specializing in Publicidade. In addition to their formal education, Caio also obtained several certifications and accolades throughout their academic journey. These include winning the "Melhor Projeto de Coolhunting" from WGSN in June 2019, achieving a shortlist in the Maratona de Criação ESPM in October 2018, obtaining the third place in the Arcade Challenge (Trade Marketing) organized by ZX Ventures Brasil in July 2018, being recognized as "Destaque na Feira de Empreendedorismo ESPM 2018" in May 2018, winning the "Melhor Campanha Desafio AMBEV - ESPM" from ZX Ventures Brasil in November 2016, and securing the second place in the Maratona de Criação ESPM organized by Arenas ESPM in October 2016.