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Vivek Gupta has extensive work experience in the media and advertising industry. Vivek most recently held the position of Senior Vice President - Brand Revenue and Strategy at LBB (Little Black Book), where they worked closely with the Founder and CEO to drive revenue and develop brand strategies for sustained growth. Vivek managed new revenue streams and built scalable solutions for the company, as well as managed teams for brand partnerships and strategies across regions. Prior to this role, Vivek served as the VP & National Sales Head at LBB, leading the sales team nationally and working with teams across regions to provide content marketing solutions for brands. Vivek also worked with advertisers and media agencies to build content advertising solutions and ensured overall profitability for each project. Before joining LBB, Vivek held various positions at Culture Machine Media Pvt. Ltd, India Today, Times Network, Television Eighteen Network, and Bennett Coleman and Co. Ltd. (Times Group), where they gained experience in regional management, sales, and account management. In their earlier roles, they demonstrated their expertise in developing new markets and clients, as well as innovating ideas to upgrade existing clients. Overall, Vivek has a proven track record of successfully leading teams, driving revenue growth, and developing strategic brand solutions in the media industry.

Vivek Gupta's education history begins with their attendance at Cathedral School in Lucknow, although no specific duration or degree information is provided. Later, in 1996, they enrolled at Lucknow University for a Bachelor of Commerce (B.Com.) degree, which they completed in 1999. In 2003, Vivek attended Times School of Marketing and pursued a Post Graduate Diploma in Marketing and Advertising, earning their degree in 2004. More recently, in 2021, they enrolled at the Indian Institute of Management in Lucknow, although no information regarding a specific degree or field of study is given. Additionally, Vivek has obtained certifications in "Direct Success Media Sales" from NRS Media and in "IT Fundamentals and Microsoft Office" from BITS Institute. No specific details regarding the year or month of completion for these certifications are provided.