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Fridah Sila is an accomplished logistics and business development professional with extensive experience in managing client relationships and operational strategies within the logistics sector. Currently serving as Head of Logistics for Little App Kenya, overseeing functions across Kenya and Tanzania, Fridah is responsible for guiding teams, managing resources, and ensuring departmental goals are achieved. Previous roles include Head of Acquisition, Strategy & Retention, and Senior Business Development Manager at Little App Kenya, as well as Senior Account Manager and Client Relationship Manager at Sendy Ltd. Earlier experience includes account management at Daraja Plus Ltd and business development at Virtual City Limited. Fridah holds a Bachelor's degree in Mass Communication and Media Studies from the University of Nairobi, with a focus on Public Relations and Corporate Marketing.