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Cédric Bédier is an accomplished business development professional with extensive experience in various leadership roles within the automotive and technology sectors. Currently serving as Business Development Europe at Lithion Technologies, Cédric focuses on establishing commercial relationships, operations, and partnerships for lithium-ion battery recycling. Previous positions include Director of Development Europe at Effenco, where Cédric strategized sales and distribution for electrification solutions, and Director of Worldwide Sales at Telma S.A., overseeing significant revenue growth and long-term strategy. Cédric has also held key roles in commercial management and training with Volkswagen and its subsidiaries, developing sales strategies and enhancing customer satisfaction across multiple international markets. Cédric holds advanced degrees in business administration from multiple prestigious institutions, including ESSEC Business School and Université Paris-Saclay.