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Howard Appelbaum is an accomplished executive with extensive experience in entertainment, sports, and media sectors, currently engaged in strategic consulting, advising, and investing with various startups since September 2019. As Chief Strategy Officer at LIQUID SOUL, Appelbaum advises on go-to-market strategies and organizational development for high-profile clients, including Walmart and Coca Cola. Appelbaum serves as a faculty member at Columbia University School of Professional Studies, teaching graduate-level strategic communications. Additionally, Appelbaum is a partner and strategic advisor at PKB Enterprises, develops strategic plans for clients such as the Washington Spirit, and held significant leadership roles at Nielsen, including President of Nielsen Entertainment, where Appelbaum transformed the business into a leader in data analytics for the entertainment industry. Appelbaum earned a Bachelor of Arts degree from the University of Maryland.