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William Froehlich is an accomplished professional in the out-of-home media and advertising industry, currently serving as the Senior Vice President of Business Development and Government Relations at Liquid Outdoor Media since 2019. In this role, William focuses on developing innovative media and technology assets that enhance awareness, collaborating with public officials and key stakeholders to create effective outdoor advertising solutions. Prior to this position, William was a Founding Partner at Imagine Outdoor from 2000 to 2019, specializing in the development and sale of outdoor advertising signs, and served as a Partner at RC Maxwell Company in the same period. William's academic background includes a Bachelor's degree in Public Administration and Business Administration from Seton Hall University and a Master's degree in Public Administration from Fairleigh Dickinson University.