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Sam Pascoe has a strong background in the leisure and fitness industry, with experience in operational management and business development roles. Currently serving as the Commercial Director at Liquid Friday Ltd, Sam oversees the employment and contracting of workers for temporary assignments. Prior to this, Sam held roles at JSA Services, Boox Ltd, and Parkwood Leisure, where Sam contributed to business growth and client service. With a degree in Leisure Management & Marketing, Sam's expertise and experience make him a valuable asset in the industry.