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Michael Fine currently serves as the Chief Retail Officer at Liquid Death, responsible for driving growth with key customers and distributors since October 2024. Prior to this role, Fine held significant positions at A SHOC Energy as Chief Marketing and Customer Officer and at BODYARMOR Sports Nutrition, where responsibilities included leading marketing efforts in various senior roles. Fine's tenure at ±·±ð²õ³Ù±ôé Waters North America included directing business strategy and innovation development, alongside managing new product launches. Previous experience encompasses roles at Boathouse Sports, Coke, Fuze Beverage, PepsiCo, and as a Deputy Press Secretary for US Senator Paul S. Sarbanes. Michael Fine holds a Bachelor of Arts in Geography from Colgate University and a high school diploma from Friends School of Baltimore.