Alexander Morell is a seasoned product owner with extensive experience in Salesforce management. Currently serving as Product Owner at LIQID since March 2020, Alexander previously held roles as Solution Architect and Business Analyst at EMPAUA from April 2018 to March 2020, where responsibilities included assessing business requirements and designing data models. Prior experience includes Salesforce Administrator positions at ResearchGate and Delivery Hero, along with a role as Scrum Master. Alexander also mentored new Customer Care employees at Lieferheld GmbH. Educational qualifications include studies at Universität Greifswald from 2005 to 2012 and at the University of Konstanz from 2000 to 2003.