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Haley Picone is an accomplished marketing and brand strategy professional with extensive experience across multiple prestigious companies. Currently serving as a Senior Associate at Lippincott since November 2017, Haley focuses on developing brand strategies through rigorous research and analysis of customer experiences and competitive environments. Prior to this role, Haley worked as an Account Manager at Wessels & Associates, where responsibility included client relationship management and brand strategy development. Earlier in the career, Haley was an Account Executive at Leo Burnett, managing relationships for high-profile clients and participating in various creative processes. Additional experience includes roles as an Assistant Strategist at OMD, an Office Assistant at Yale University, and internships in media and production. Haley holds a Bachelor’s degree in History of Art from Yale University and a certificate in Account Management from The Communications Council - AdSchool.