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Joe Tirabassi is an accomplished creative professional with extensive experience in marketing and communications. Currently serving as VP and Associate Creative Director at Lippe Taylor since March 2021, Joe leads creative direction for major Bayer brands, including Aleve, Claritin, and One A Day, excelling in digital and earned marketing. Previously, Joe was a Senior Copywriter at Barbarian, where brand narratives for Samsung were crafted across various smartphone launches and global campaigns. Additionally, Joe has worked as a Copywriter at Brand New School and a Freelance Writer, contributing to notable brands such as Nike and Guinness. Joe also directed marketing and media relations for the Baltimore Bohemians, establishing the club’s brand identity. Early experience includes an internship at IBM’s Communications Department and a Bachelor's degree in Journalism and Cinema Studies from New York University.