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Robb Simpson is a seasoned digital strategy and innovation expert with extensive experience in leadership roles across various companies. Currently serving as Digital Strategy & Innovation Director at Lion since March 2020, Robb has previously held multiple positions including Digital Director and Digital Solutions Director. Prior to that, a personal leave was taken from January 2019 to March 2020. Robb was the CEO at Willow from September 2016 to December 2018 and held the CEO position at Kindred from 2010 until June 2018. Additional experience includes working as a Technical Program Manager at Adcorp in 2009-2010, and as a Project Manager and Account Manager at Touchpoint Group in New Zealand and Australia from 2006 to 2009. Robb began a career in digital as a Frontend Developer and Project Manager at BKA Digital Outfitters from 2003 to 2006. Educational background includes degrees from Auckland University of Technology obtained from 1998 to 2002.